Why Data-Led Selling Is the Future of Advertising Partnerships
The best advertising partnerships are no longer built on relationships alone. Here's how data-led selling is changing the way media professionals drive revenue.
Senior partnerships professional with 12 years in advertising, ad tech and media. I build strategic relationships that drive sustainable revenue growth.

12+ Years
in Advertising & Media
I'm a senior partnership and account management professional with over 12 years of experience spanning agency and publisher environments across Australia and the UK.
My career has taken me from Starcom and Publicis Media in Sydney and London, to The Guardian UK, Southern Cross Austereo, and now Carsales — Australia's largest automotive network.
I specialise in building strategic advertiser relationships, driving sustainable revenue growth through data-led solutions, and translating complex client business problems into high-value, multi-channel outcomes. I'm equally passionate about developing teams as I am about developing accounts.
$15.5M in media sales · 105% to target in 2025 · 100% behavioural KPI achievement since 2021.
Location
Sydney, Australia
Currently
Key Account Manager · Carsales
Specialty
Advertiser Partnerships & Ad Tech
Open to
Senior leadership opportunities
Core skills developed across agency and publisher roles, from early-career planning to senior account leadership.
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Whether you're looking to collaborate, have a question, or just want to say hello — my inbox is always open.
Get in touch