Insights & Ad Tech
Thoughts on advertising, ad tech, partnerships, and career development from 12 years in the industry.
Ad Tech
15 March 2025
3 min read
The best advertising partnerships are no longer built on relationships alone. Here's how data-led selling is changing the way media professionals drive revenue.
Read articlearrow_right_altFirst-Party Data
28 January 2025
3 min read
Third-party cookies are gone. Here's a practical breakdown of what first-party data actually means, why CAPI matters, and how media professionals should be positioning themselves in this new landscape.
Read articlearrow_right_altPartnerships
10 November 2024
4 min read
Transactional selling gets you the first campaign. Strategic partnership gets you the next five years. Here's what I've learned about building commercial relationships that compound over time.
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