Thoughts on advertising, ad tech, partnerships and career development from 12 years in the industry.
The best advertising partnerships are no longer built on relationships alone. Here's how data-led selling is changing the way media professionals drive revenue.
Third-party cookies are gone. Here's a practical breakdown of what first-party data actually means, why CAPI matters, and how media professionals should be positioning themselves in this new landscape.
Transactional selling gets you the first campaign. Strategic partnership gets you the next five years. Here's what I've learned about building commercial relationships that compound over time.